Can ABM be advertised?

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Can ABM be advertised?

Post by four&out » Thu May 22, 2008 2:40 pm

I think I am under the impression that ABM cant be advertised, is that right?

I ask because our local TV guide has an advertisement from a chemist for a certain brand of ABM going out for $11.99 a tin. That is all the chemist is advertising and it didnt sit right with me.

Whats the 'go' with this type of advertising please?

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Post by elvencreature » Thu May 22, 2008 2:49 pm

The MAIF code prevents manufacturers from advertising ABM intended for children under 12months. It does not apply to retailers, so there is nothing to prevent them from advertising baby ABM, although that's no reason why you can't write to the chemist and tell them that as a consumer you're not happy with it because it goes against WHO code and the MAIF code. It doesn't apply to them, but it is still relevant iykwim.
Even for manufacturers, the MAIF code is voluntary, so they don't have to adhere to it if they don't want to, and there is no penalty if they breech it, whether they are signed up to it or not.

The system sucks, basically.


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Post by Little Tiggermum » Thu May 22, 2008 4:32 pm

personally ( after a bad experiance confronting a pharmacy) I'd take a photo and send it to MAIF as well as the health minister...and then when AMAIF sends it back as out of scope, then send it again to the relevent ministers.
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Post by charndra1 » Wed Jun 18, 2008 5:37 am

TV ads send me into fits, and I report them to everyone - totally undermines breastfeeding as the norm.

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