Formula advertising on a YouTube breastfeeding clip

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PellyintheWilderness
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Formula advertising on a YouTube breastfeeding clip

Post by PellyintheWilderness » Tue Jun 24, 2014 4:36 pm

I was looking for twin breastfeeding clips on YouTube, and when I opened the first one a formula ad came up! And of course you can't turn the ad off until 5 seconds in, by which time you've seen the name and slogan. If that isn't deliberate undermining of breastfeeding, I don't know what is. Not to mention all the formula company advice line ads that pop up at the bottom of your search results page :evil: :evil: :evil:
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Karleen
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Re: Formula advertising on a YouTube breastfeeding clip

Post by Karleen » Tue Jun 24, 2014 4:42 pm

Are they products for sale in Australia? Are they products for infants under a year? If the answer to both of these is yes there is potentially something that can be done about it.
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PellyintheWilderness
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Re: Formula advertising on a YouTube breastfeeding clip

Post by PellyintheWilderness » Tue Jun 24, 2014 4:50 pm

I did think about that, but the ad didn't come up when I looked a second time, which makes me think they must rotate/ pop up randomly. Pretty difficult to prove anything in that case. Also I'm not sure if that brand is for sale in Australia. The clip was about BFing 14 month olds, which might not be covered by existing rules. Will go and do a bit more research.
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Penguin
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Re: Formula advertising on a YouTube breastfeeding clip

Post by Penguin » Tue Jun 24, 2014 6:00 pm

Pretty normal unfortunately. Many breastfeeding sites are the key words for formula advertisments.

Go plug 'breastfeeding advice' or 'helpwith breastfeeding' into a search engine. The first ads that will come up will be for 'baby clubs' run by formula companies - not that they say that up front.

What Karleen said, although I'll bet it was probably for 'toddler milk' with almost identical logos to the infant formula.
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Re: Formula advertising on a YouTube breastfeeding clip

Post by Jenbt85 » Tue Jun 24, 2014 6:21 pm

It may be random. We often use YouTube to watch children's videos and the ads are often really inappropriate (one that comes to mind was a quit smoking one that was really graphic). So annoying. The toddler formula ads bother me too. Is toddler formula even necessary (I'm ignorant, it might be)?
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Re: Formula advertising on a YouTube breastfeeding clip

Post by Penguin » Tue Jun 24, 2014 7:42 pm

Jenbt85 wrote: The toddler formula ads bother me too. Is toddler formula even necessary (I'm ignorant, it might be)?
No, it's not. It's regular cows' milk with a multivitamin and sugar. But, toddler formula is allowed to be advertised in Australia, so that's the gaping wide loophole that all the formula advertising in Australia can sail straight through.
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Re: Formula advertising on a YouTube breastfeeding clip

Post by Jenbt85 » Wed Jun 25, 2014 7:34 am

Thanks Penguin, I knew it could be advertised but never understood its purpose.
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