Australia's infant formula marketing regulator abolished

A place to find out what you can do to help make breastfeeding easier by
making the world a little more 'breastfeeding friendly'

Post Reply
Posts: 1565
Joined: Wed Aug 31, 2005 7:40 pm

Australia's infant formula marketing regulator abolished

Post by Karleen » Fri Nov 08, 2013 8:23 am

The Advisory Panel on the Marketing in Australia of Infant Formula has just been abolished by the Fed govt. It was ineffective in preventing the unethical marketing of infant formula but I am wondering now if we will enter a "anything goes" era.

User avatar
Posts: 8880
Joined: Tue Feb 09, 2010 6:43 pm
Location: Perth

Post by Andypandy » Fri Nov 08, 2013 9:50 am


That does worry me. I think companies seem to be pushing the boundaries as it is. I hope things like the BFHI help combat some of the potential marketing via bounty bags etc.
DS1: May 09 Breastfed 2y7m
DS2: Oct 2012 Breastfed 2y1m I am pretending he is weaned
DD: Feb 2015

User avatar
Posts: 1915
Joined: Sun Oct 30, 2011 10:16 pm
Location: NZ

Post by ClOuD_NiNe » Fri Nov 08, 2013 9:51 am

Just saw this pop up on my FB newsfeed. I hate to think what this will allow formula companies to do. It could well be "anything goes" :(
DS July 11 - bf for 10 months
Storked by the lovely mooki
~WildChild~ was my storker

User avatar
Mummy Latte
Posts: 1122
Joined: Mon Dec 31, 2007 2:47 pm
Location: Melbourne

Post by Mummy Latte » Fri Nov 08, 2013 12:34 pm

Frightening. Does this mean other health initiatives like our Helpline are in question?

User avatar
Posts: 2080
Joined: Thu Apr 11, 2013 11:53 am
Location: Melbourne

Post by Yankee » Fri Nov 08, 2013 4:10 pm

Apparently it's only one of many 'advisory board' that the federal government has decided to disband to save money. Because apparently they don't need independent advice on anything. :roll:
DD born September 2013

Posts: 1565
Joined: Wed Aug 31, 2005 7:40 pm

Post by Karleen » Fri Nov 08, 2013 4:35 pm

Yeah except APMAIF didn't cost them anything, it was paid for by industry.

User avatar
Site Admin
Posts: 16787
Joined: Wed Oct 07, 2009 4:45 pm

Post by mooki » Fri Nov 08, 2013 5:12 pm

User avatar
Posts: 3731
Joined: Thu Jun 01, 2006 4:42 pm
Location: Central Coast NSW

Post by breastfeedingisnormal » Fri Nov 08, 2013 7:24 pm

If this matters to you, please drop an email to your local member, expressing your concern. This is less about protecting breastfeeding than it is about protecting the 90% of Australian mothers who use infant formula fro misleading marketing claims. These claims often persuade mothers to purchase more expensive brands in an effort to provide the best product for their infants. In fact, all infant formula sold in Australia must comply with the relevant Food Standard, and there is no evidence that the more expensive products offer any benefit.
Breastfeeding Counsellor
Cert IV BE (Community & Counselling)
Mum 2 J18 N15 E13

User avatar
Posts: 7407
Joined: Tue Sep 06, 2011 9:59 am
Location: here

Post by fellare » Fri Nov 08, 2013 7:56 pm

aaaaaaaaaahhhhhhhhhh, that feels so good. I love sending letters to my MP. good to see he's a hot shot now, I feel I can reach them right where it matters.
Boobymonster weaned at 3.5yrs.
Ms Firestorm born august 2015
Whatever you perceive to believe, dream.... be free.... (eMDee)

User avatar
Posts: 9552
Joined: Tue Jan 29, 2008 10:36 am
Location: Switzerland

Post by Nedsmum » Sun Nov 10, 2013 7:32 pm

I hope they roll the packaging laws into the changes of the baby food packaging rules. If formula came under the packaging laws for cosmetics and pharmaceuticals I think it would be a lot more tightly regulated as cosmetics and pharmaceuticals also have compliance rules about advertising, and that includes point of sale and media as well.... one can only hope!
Breastmilk - the ultimate 'brain food'!!!

Post Reply